Quince Creative Communications Wins Oven Pride Account, Joins McBride in Revitalising Iconic Brand

Quince Creative Communications, a dynamic marketing collective founded by Charlotte Dovey, has secured a major win by being appointed to manage public relations and social media marketing for Oven Pride, the UK’s leading oven cleaner.

This exciting new partnership comes as McBride, Europe’s foremost manufacturer of private label and contract-manufactured household cleaning products, reinvests in revitalising the iconic cleaning brand.

As part of a broader strategy led by McBride and overseen by Pavan Chandra, who brings over two decades of FMCG marketing experience, Oven Pride is set for a comprehensive transformation. The brand is poised to go beyond its functional cleaning roots and develop into a more emotionally engaging household essential. The campaign marks an exciting new era for Oven Pride, with an emphasis on innovation, consumer connection, and market growth.

McBride's Vision for Oven Pride

Since acquiring Oven Pride in 2009, McBride has solidified its position as the UK’s top oven cleaner. However, as part of its ongoing evolution, McBride is committed to enhancing the brand’s relevance in today’s market. Under Chandra's leadership, the aim is to elevate Oven Pride’s image, creating a brand that not only delivers powerful cleaning results but also resonates emotionally with modern consumers.

Chandra explains: “Oven Pride has been the UK’s number one oven cleaner for years, but in a highly functional market, it’s lost emotional relevance. Our mission is to breathe new life into Oven Pride, showcasing it as a product that works and a brand consumers take pride in using.”

Quince Creative Communications to Drive PR & Social Media Strategy

Quince Creative Communications was selected to lead Oven Pride’s PR and social media marketing, a testament to the agency’s innovative and collaborative approach. Founded by industry veteran Charlotte Dovey, Quince has rapidly built a reputation for delivering high-impact marketing strategies that prioritise partnership and value for money.

Dovey brings extensive experience from her previous roles, where she worked on high-profile campaigns for brands like Peperami, Le Shuttle, and Byron Burgers. Now, with Quince, she is eager to take Oven Pride to the next level.

“We’re thrilled to be working with McBride and Pav to help revitalise Oven Pride,” says Dovey. “At Quince, we believe in building genuine partnerships and delivering creative, results-driven campaigns. This project is the perfect opportunity to showcase our unique approach while helping a beloved brand reconnect with consumers.”

A Fresh Approach for a Trusted Household Brand

With McBride’s reinvestment and Quince’s marketing expertise, Oven Pride is set for a revitalisation that will include a mix of innovative digital campaigns, public relations outreach, and social media engagement aimed at amplifying consumer awareness. The campaign will focus on positioning Oven Pride as a trusted household product that provides not only deep-cleaning power but also satisfaction and pride in home care.

About Quince Creative Communications

Founded by Charlotte Dovey, Quince Creative Communications is a marketing collective based in London and Essex, offering a full range of services including design, copywriting, social media, digital media, and PR. By removing unnecessary overheads and focusing on collaboration, Quince provides the expertise of a large-scale agency while maintaining the flexibility and personal touch that modern businesses need.

About Oven Pride

Oven Pride is the UK’s number one oven cleaner, known for its effective deep-cleaning power. As part of McBride’s portfolio, Oven Pride is undergoing a brand transformation to enhance its emotional relevance and consumer engagement, making it the go-to cleaning solution for households across the UK.

For further information, please visit:

www.quince-creative.co.uk

www.ovenpride.com