Medichecks Appoints Quince to Lead Public Relations

Medichecks, the UK’s first direct-to-consumer blood testing service, is delighted to announce its partnership with Quince, a creative communications collective, to lead its public relations strategy. Quince has been awarded an interim contract to support Medichecks in achieving its ambitious goals for increased visibility, consumer trust, and market leadership in the health and wellness sector.

Since 2001, Medichecks has transformed how people take charge of their health by providing convenient, accurate, and actionable blood testing services. With over 7.5 million test results delivered and trusted advice from its expert medical team, the company has empowered more than 350,000 individuals to make informed decisions about their well-being. As Medichecks looks to cement its position as the go-to brand for proactive health management, this new partnership with Quince represents a strategic step forward.

Quince Creative Communications, founded by Charlotte Dovey, brings together a collective of marketing specialists across disciplines such as design, PR, social media, and digital media. Charlotte’s personal journey of resilience, having survived breast cancer, has inspired her passion for building authentic and impactful brand communications. This perspective aligns perfectly with Medichecks’ mission to empower individuals to take control of their health.

“Quince is thrilled to partner with Medichecks as they expand their reach and reinforce their position as a trusted leader in direct-to-consumer health testing,” said Charlotte Dovey. “Our shared vision of creating meaningful connections with audiences through bold and creative storytelling makes this collaboration an exciting opportunity to drive Medichecks’ success.”

The partnership will focus on elevating Medichecks’ profile across mainstream media and a broader range of consumer audiences. Quince will deliver a robust PR strategy that includes:

• An Always-On Reactive Press Office: Ensuring Medichecks remains part of the national conversation by responding swiftly to trending news and media enquiries.

• Proactive Campaigns: Delivering targeted stories aligned with key calendar moments to keep Medichecks top-of-mind for journalists and consumers.

• Data-Driven Storytelling: Leveraging Medichecks’ proprietary data and medical expertise to create compelling and trustworthy narratives.

• Creative Brand Campaigns: Developing bold, cost-effective initiatives to connect with new demographics while solidifying credibility with core audiences.

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Alex Wortley, Marketing Lead at Medichecks, commented on the partnership:“Our goal is to take Medichecks into the mainstream, making health checks as natural and routine as booking your car’s MOT or a dental check-up. Partnering with Quince brings fresh ideas and proven expertise in crafting creative, high-impact campaigns. Together, we’re excited to elevate our brand and encourage more people to see health checks as an essential part of their everyday routine.”